Marketingul digital întâlneşte imprimarea modernizată

Adoptarea soluţiilor Cross Media

Imprimarea nu a murit, dimpotrivă


În ultimii ani, marketingul digital a devenit predominant, lăsând în urmă imprimarea de tip tradiţional. Totuşi, acest lucru nu înseamnă că imprimarea în sine a dispărut. Aceasta a evoluat, pentru a permite furnizorilor de servicii de printare să ţină pasul cu concurenţa şi situaţia de pe piaţă. Deci, ce sa întâmplat?

În zilele noastre, sistemele de comunicaţii şi mass-media sunt strâns legate între ele. Dat fiind că agenţiile de publicitate şi departamentele de marketing au început să caute noi modalităţi de a ajunge la audienţe mai mari, apelând la serviciile de printare pentru a furniza noi servicii mult peste rolul lor tradiţional, furnizorii de servicii de printare şi-au dat seama de nevoia de schimbare, concentrându-şi atenţia asupra extinderii gamei lor de produse şi serviciilor concepute pentru a răspunde ultimelor tendinţe în materie de marketing.


Acest lucru a creat o „furtună perfectă” în care marketingul digital a cunoscut imprimarea modernizată şi, împreună, au creat o bază pentru transformarea afacerilor şi atingerea unor obiective care odată păreau imposibil de realizat.


Gama completă de servicii care pot fi acum furnizate cu ajutorul ultimei tehnologii de imprimare şi marketing este uimitoare. Totuşi, întrebarea este cum ar trebui furnizorii şi comercianţii de servicii de printare să colaboreze în vederea atingerii unui obiectiv comun şi cum pot fi conectate serviciile de printare, internetul, reţelele sociale, e-mailul şi SMS-ul.


Răspunsul este: prin adoptarea Cross Media.

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Marketingul digital întâlneşte imprimarea modernizată

Marketingul digital întâlneşte imprimarea modernizată

Key Features

With Konica Minolta’s cross-media solutions, you can experience how media, pre-press, print and digital blend together perfectly to give you complete control of all your printing processes. This lets you combine content, design, visual layout, colour and size to create personalised promo messages to turn your target audience into loyal customers. 


With our quality marketing production tools, you can enhance customer communication and respond to their needs accordingly, with automated responses based on customers’ actions making such assignments far easier. You can now seamlessly create, deploy and report on all promo content, including direct e-mails, newsletters, SMS and instant messages, augmented reality, PURLs, NFC tags and QR codes—and all via a single platform. 


The centralised dashboard means you can manage multiple printing processes and automate all those tedious and repetitive manual tasks.

Automatically triggered e-mails are designed to reach your customers at the right time

Automatically triggered e-mails are designed to reach your customers at the right time

Web pages supporting your marketing campaign are hosted within the system.

Web pages supporting your marketing campaign are hosted within the system

Data sets collected from clicks to any hosted landing page are immediately appended back to the customer contact record in the database

Data sets collected from clicks to any hosted landing page are immediately appended back to the customer contact record in the database

Text messages are sent to customers, either as a general message or customised to the recipient.

Text messages are sent to customers, either as a general message or customised to the recipient

Personalised URLs and general URLs are generated on-demand within the platform and easily integrated into an e-mail or direct mail campaign.

Personalised URLs and general URLs are generated on-demand within the platform and easily integrated into an e-mail or direct mail campaign

shaping print to business.

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Konica Minolta’s business development program

DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses.

 

It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.

 

Four steps to build your business:

Identify

Step 1 1

Assess

Step 2 2

Justify

Step 3 3

Implement

Step 4 4

Four steps to more business

Four steps to more business

Konica Minolta’s business development program

DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses.


It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.


Four steps to build your business:


IDENTIFY: Why does it make sound business sense to look into a specific opportunity for growing your business? We offer a number of White Papers dealing with a wide range of topics, such as Web to Print, Variable Data Printing, Workflow Automation, Inline Finishing and Book Publishing.


ASSESS: How does this business opportunity fit into my existing operational setup? Our Assessment Guides, written by independent industry experts, will help you to assess in practical terms if your business is ready for a particular new business opportunity, for example Web to Print.


JUSTIFY: How have other print providers profited from a particular new business opportunity? Read how other customers similar to yourself have benefited in case studies from the different business opportunities fields. Then you can judge for yourself if the investment is worthwhile.


IMPLEMENT: Want to ensure successful implementation while avoiding pitfalls which can lead to disappointments? A step-by-step Implementation Guide written by an independent industry specialist will enable you to put the new business opportunity into practice in your company. Because implementing a new business opportunity can be a complex business, of course, we also offer you practical support throughout the implementation stage.


Let us help you enable your business in the digital economy now! Get in touch!


Digital 1234 logo

How you can profit from cross-media services

How you can profit from cross-media services

Cross-media services

In this digital era there are good business reasons for communicating through multiple channels, and not just via paper-based media. The fast-growing cross-media sector offers traditional print service providers (PSPs) a great opportunity to offer their customers a genuine added-value service.


One particularly profitable area is inbound or permission marketing. The biggest benefit of adding cross-media services to your portfolio is that you become an all-in solutions supplier offering more relevant and effective communications through multiple touchpoints.


How your customers benefit from cross-media services:

  • More relevant and effective communications via multiple channels
  • Multiple touchpoints to reach their customers
  • Customised media mix
  • New business opportunities, e.g. in inbound or permission marketing


How you profit from cross-media services:

  • Generation of new revenues
  • Significant growth in profits
  • Creation of added value for your customers through multiple-touchpoint communications
  • Higher charges for the extra value on offer
  • Closer customer relationships


Offering your customers cross-media services not only extends your portfolio but also opens the door to more intensive customer relationships.

Get in touch

Get in touch

Transform your print service into a marketing service provider with the help of Konica Minolta. Conduct complex marketing campaigns and deliver higher ROIs. Contact us today and discover the endless new ways of automating your marketing. If you think you could benefit with some advice on how to grow your cross-media capacity with the Digital1234 programme, please Contact us to make an appointment with a Konica Minolta representative.

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